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自我介绍
自我介绍
教育经历
教育
教育
Boston University
Master Public Relations
Nanjing University of Finance and Economics
Bachelor Journalism
经历
经历
Digital Media Intern
Excellence Public Relations
- Research on social media trend; assist with social media content creation and strategy
- Create three social media content calendars and four videos for clients
Account Executive
Boston University PRLab
· Devise a PR plan to help Goodwill Boston promote its mission and increase awareness
· Create a media list consisting of 27 publications and draft pitches and press releases to gain coverage in traditional media for Goodwill Boston Marathon runners
· Establish a weekly social media content calendar for Goodwill Boston’s Facebook, Instagram, and Twitter accounts; launch two social media campaigns for Goodwill’s 125th anniversary and “Spring Cleaning” project
Public Relations Intern
Weber Shandwick
· Drafted three press releases and four monthly media reports for Treasury Wine Estates
· Monitored media outlets and collected client’s news clippings for four months
· Collaborated with team members to prepare client RFPs; brainstormed ideas for new PR projects
· Supported an on-site event for Bacardi, in charge of the reception
News Flash Editor Intern of CBN Website
China Business Network Co., Ltd.
· Monitored and integrated more than one hundred newsflashes on commercial news and financial events
· Edited and released over one hundred news on CBN website and mobile application
Practice Reporter
Jinling Evening News
· Wrote eight news articles about latest financial events and commercial figures
· Operated a new WeChat public platform; increased more than 1,000 followers by posting engaging content
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