180****5207

就读院校 The Pennsylvania State University
学历 Master
专业／项目 Media studies

毕业院校 Shanghai Normal University
学历 Bachelor
专业／项目 Advertising

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录取结果

录取学校	专业(项目)	录取类型	奖学金
佛罗里达大学	大众传媒与新闻学
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标化成绩

标化	总览	分项
GPA	总分 3.20/4.00
排名	名次 10/80
托福	分数详情
GRE	分数详情

留学文书

Statement of Purpose

The city was sleeping, but I was still working on my blogs, writing articles, and responding to comments. My blogs served as a medium for socializing and cultural sharing. As a blogger and freelancer of various social media platforms, I grew keenly aware that the two-way interaction between emerging...

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经历

苏州新越百货媒介策划
工作经历
2014-08

Managed the portfolio of 53 brands before the grand opening of the retailer with team, including international brands, private labels and local traditional brands, to ensure potential profitability and the diversity of brands Executed marketing strategy; Integrated media channels like WeChat , monitored key metrics on a monthly basis and reached average 2000 pageviews. Collaborated with brands and legal teams, internal design teams and construction teams to sign the leasing contract and finalize the retail space design and construction within 11 months Tracked performance of brands monthly, including instore traffic and sales, to draft business reports Planned department store’s anniversary celebration event; selected promotion products and established communication plan with marketing team; increased sales by 16% during the event. Designed and operated insider interaction activities, such as cooking workshop and Artwork display, to increase customer engagement; increase instore traffic